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According to the Solar Energy Industries Association U.S. Solar Market Insight 2016 Year-in-Review report, the solar market doubled its size in 2016 and is on pace for record-breaking growth....

Data. Be it for campaign or audience information, data delivers invaluable insights and provides greater control over revenue drivers.

For publishers, it is instrumental to understanding the...

This year, LeadsCon celebrated its 10th anniversary as the premier conference for performance marketing. Over 3,000 attendees descended upon the Paris Las Vegas Hotel to network, share and learn...

Located within the MediaAlpha for Publishers platform, the Design Tool was created to give publishers greater control to take the guesswork out of ad design and maximize overall yield.

In this Feature Focus, we highlight the MediaAlpha Budget & Pacing tool found on the MediaAlpha for Advertisers platform.

Buyers of vertical search media are well-versed with the highly fragmented market that is relatively unsophisticated. Dozens of suppliers deliver different levels of quality, consistency,...

As we begin 2017, digital marketers everywhere find themselves with a new set of goals, initiatives and customer acquisition strategies aimed at delivering better results in the New Year.

Amongst many powerful features built into the MediaAlpha platform,  the Suggest Tool uses advanced machine learning algorithms and optimization tools, to enable platform users to make and easily...

For too many years, lead buyers have lacked access to sophisticated demand-side technology platforms that exist in other sectors of online advertising. As a result, most lead buyers still manage...

He Shoots. He Scores! Mixing 3-pointers with networking, MediaAlpha recently welcomed top travel partners and industry leaders attending the 2016 Phocuswright Conference, to an intimate evening of...

Fall is the season of football, holidays, and for millions of Americans, it also represents Medicare insurance enrollment time.

We recently convened industry leaders, influencers, and partners for MediaAlpha’s Exchange 2016 Summit, in Nashville, TN. This year’s summit coincided with a refresh of the MediaAlpha brand, so we...

Jornaya Intelligence is now available as a 3rd party data source on MediaAlpha for Advertisers, enabling more informed and impactful media buying for advertisers.

Open enrollment.  Those two words represent a hectic period when medical insurance providers fight for share-of-voice in an extremely competitive market during a very short window of time.

It is well known fact that active online shoppers are a highly valuable asset that can be monetized.  By converting existing website traffic into revenue, publishers are not only creating...

Data.  To some, that word is the Holy Grail. To others? It quickly sends them into a tailspin. At our upcoming Exchange 2016 summit in Nashville, we’ll feature multiple sessions focused on...

Google, Amazon, and countless apps have made our appetite for the convenience of comparison shopping grow more and more everyday.  If we can't easily price compare and order quickly, we move on.

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