Data.  To some, that word is the Holy Grail. To others? It quickly sends them into a tailspin. At our upcoming Exchange 2016 summit in Nashville, we’ll feature multiple sessions focused on innovative applications of data in today’s marketing landscape.

Our goal is to dispel the myth associated with data and provide pragmatic strategies to improve your own performance results.

“We believe the next major phase of innovation will be centered on data solutions,” said Jeff Navach, MediaAlpha VP of Marketing. “Exchange is specifically designed to deliver unique and pioneering insights to help our advertising and publishing partners make tangible and impactful improvements to their operations.”  

This year’s event features a diverse collection of industry pioneers, influencers and executives, who will share best practices, discuss emerging trends, and network with their peers in an intimate and fun setting.  

And since we’ll be in Music City, we will be hitting one their famed “Honky Tonks of Broadway” - Layla’s Bluegrass Inn - to relish in Country, Hillbilly, Rockabilly, Bluegrass, and more.  

On night two, we have a special event planned at the renowned Cordelle for an evening of music, whiskey, food and networking. As Mark Twain once said, “Too much of anything is bad, but too much good whiskey is barely enough.”  We agree, Mark; yes, we agree.

Exchange 2016 begins on September 28th.  Nashville, here we come!

(For a complete wrap-up, please review our post-Summit post.)