Increase your Access to High Quality Traffic During Open Enrollment
Open Enrollment is now a strategic priority for insurance carriers and their agency partners. With a short timeframe and intense competition, more effective campaign management and optimization tools are required.
Last year, the agency of record for a large insurance carrier approached MediaAlpha. The Agency was seeking a programmatic bidding platform for Open Enrollment that could increase access to
Objectives
- Broaden audience reach with
high quality traffic - Optimize performance while scaling reach
- Evaluate MediaAlpha’s technology platform for managing and optimizing bidding strategies
Results
Successfully scaled audience reach while maintaining efficiency and exceeding campaign performance goals:
- Audience reach on the platform grew by over 25x through the campaign
- Transparent media buying helped maintain performance targets while expanding reach
- MediaAlpha’s platform technology proved essential for helping the Agency achieve campaign success
Download our Open Enrollment case study to learn more.