MediaAlpha DSP Improves Lead Conversion by 30%


For anyone buying data leads today, there are some real challenges that you have to contend with:

  • Manually completing multiple insertion orders for numerous suppliers;
  • Negotiating and managing varying fixed-price contracts with those same 3rd-party providers; 
  • Not having clear visibility into lead quality or market inventory to determine bidding; and,
  • Losing the ability to control delivery timing to match call center capacity.

A leading provider of life insurance was dealing with these same issues: 

"Traditional lead buying prevented us from doing what we
wanted. We were forced to work with different campaign
types, price points and strategies for each vendor. We had
no ability to execute thoughtful, data-driven strategies on
our own terms.

It was costing us real time and money, and we needed to
find a better way!”

The carrier decided to take control of their lead buying by utilizing MediaAlpha for Advertisers as their demand-side platform.

Through the robust programmatic platform, the Company unified all lead buying, implemented smarter strategies, and operated more effectively.

The results?

  • Lead conversions increased by 30%
  • Acquisition costs reduced by 25%
  • All operational KPIs improved
  • Time savings and team efficiency increased


Download our latest case study to learn how MediaAlpha for Advertisers empowered this buyer to:

  • Standardize lead bidding strategies across all lead partners
  • Buy leads at the pace and timing that best matches your needs
  • Eliminate time-consuming partner integration work